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Small household electrical appliances do as the Romans, to promote industrial upgrading
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    At present, the product catalog into the home appliances to the countryside there are water heaters, microwave ovens, cookers and other three kinds of small household electrical appliances. Small household electrical appliances to the countryside can not only meet the practical needs of farmers, greatly stimulate the purchasing power of rural household electrical appliance market, but also for small household electrical appliance production enterprises in the market space, more home appliance products to the countryside to achieve complete coverage taken a crucial step forward. Small household electrical appliances to the countryside can do as the Romans do, it will be a long way to go systems engineering.
    Differences in product characteristics determine the market
    At present, home appliances work in rural areas, there are some fish in troubled waters of the illegal businesses, highlighted the problem of counterfeit products to the countryside. Manufacture of small household electrical appliances because the threshold is not high, low-tech, leading the entire industry was mixed, the product quality problem can not be guaranteed.
    Household appliances to the countryside to the large number of small household appliances enterprises is a rare opportunity, but also a test. As a successful small home appliances business, will never be able to be out of town or defective quality of unqualified into rural areas and farmers cope with high sense of responsibility will be cost-effective products to rural markets, this is the benefit of national agricultural policies a positive response.
    At the same time, the relevant state authorities set up home appliances to the countryside market verification working group on the market for home appliances to the countryside products inspection programs and the preparation of the relevant implementation details, and to develop a strict quality assessment criteria.
    At present, the high frequency of small household electrical appliances for daily use and the impairment is greater than the rate of major home appliances, along with the rural household appliances maintenance difficult, the problem of high maintenance costs, outstanding, has brought worries to farmers to buy. Farmers hope that more and more after-sales service network appliances can go deep into rural areas, home appliance repair effectively solve the difficult problem. This requires a small household electrical appliance enterprises achieve the "hardware," both, not only have sufficient service network, but also to have professionals caring service.
    At present, the relevant departments in charge of small appliances to the countryside after-sales service also proposed stricter requirements, such as required enterprises to set up a 24-hour call center, provide on-site repair service or circuit repair services.
    Small household electrical appliances be considered as the last piece of the lucrative home appliance industry, cake, many enterprises have to enter this field. In order to continue the effective implementation of appliance to the countryside policies, small household appliances enterprises should adjust their pricing strategies, not single-minded pursuit of profits should be to maximize profit concession to farmers, to narrow the price gap between the farmers psychology, by way of small profits to increase market share .
    At present, Europe and the United States developed countries, small household electrical appliances more than 90% penetration rate, while the penetration rate of our products for less than 10%, the rural market penetration rate lower.
    At present, China's standard of living of farmers affected by restrictions, can not compete, like urban consumers to enjoy more and better small home appliances. Thus, small household electrical appliance enterprises should be universal product knowledge and training to work on consumer habits, attracting the farmers to purchase products of small household appliances to the countryside.
    Stimulating domestic demand, accelerate the popularization of small household electrical appliances
    At present, on the one hand, the state's transportation, electricity invest 4 trillion yuan for infrastructure construction, effective in improving the rural electricity is difficult, and the supporting facilities, incomplete status quo. On the other hand, the state sent to vigorously promote culture and the countryside, rich farmers of amateur cultural life. The current situation, small household electrical appliances to the countryside will not only help farmers improve quality of life, but also help alleviate the difficulties brought about enterprise exports blocked, and ultimately achieving stimulate domestic demand, promote industrial upgrading purposes.
    At present, rural areas not included in the product gas appliance stove, range hood, rice cooker, electric pressure cooker, etc. These are also the needs of the farmers have a consumer product, a huge market space. As the home appliances to the countryside to work further matures, small kitchen appliances small home appliances to the countryside will become the focus of product.
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